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It’s (almost) the real thing: Port of Middlesbrough on your laptop

[ May 2, 2024   //   ]

AV Dawson, owner and operator of Port of Middlesbrough, has worked with a local college to create a 3D virtual reality version of the facility for prospective customers.

Students at The Northern School of Art worked in teams to design one of two locations at the port – the quayside and the automotive metals distribution centre.

It allowed them to practice their design skills and pitching skills, while working on a live brief to help them prepare for the next stage of their careers.

The Teesside logistics firm is now looking to use these designs for its business development activities with prospective clients.

AV Dawson group managing director, Charlie Nettle said: “It’s been great working with the students on a project that has the potential to revolutionise the way we showcase our facilities to customers, key stakeholders and suppliers.

“The 3D models will open doors to potential customers, allowing them to really visualise precisely what our facilities look like and how they operate.”

Lecturer Jack Pratt, added: “The project is of immense value to the students as it provides a key insight into the world of professional design.

 “Our students responded to a challenging creative and technical brief, they faced deadlines reflective of the fast-paced nature of the industry and they applied the skills they have learnt so far on the course in a professional context.”

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