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Browns team up with Reds in global delivery partnership

[ September 19, 2023   //   ]

UPS has signed a deal to become Liverpool FC’s first official global logistics and shipping partner.

The logistics company will support the club’s global retail and e-commerce channels getting merchandise into the hands of fans quicker and more efficiently than ever before.

They will also team up to provide unique opportunities and experiences and will come together to drive engagement and positive impact for LFC fans, UPS customers, and employees.

The club’s commercial director, Ben Latty, said: “As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

UPS chief marketing and customer experience officer, Kevin Warren, added: “Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”
UPS adds that with millions of small business owners worldwide cheering on the Reds every week, the partnership will also allow it to engage with its global customer base in a new way.

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