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Fast fashion

[ March 24, 2015   //   ]

Online fashion retailer, Missguided, has signed a seven year deal with Norbert Dentressangle to manage its international e-fulfilment operation. The two companies are jointly investing in a new, purpose-built fulfilment centre in Manchester, replacing Missguided’s existing facility in Salford. Norbert Dentressangle will take over the running of Missguided’s existing fulfilment centre, including the transfer of more than 250 colleagues currently employed by Missguided.

As its name suggests, Missguided targets 16-34 year old female consumers, offering “celebrity inspired fashion at affordable prices” and adds up to 1,000 new products to its website each month. It already has websites serving the UK, US, France and Australia and is planning further expansion.

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