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[ October 20, 2014   //   ]

Uxbridge College graphic design student Steven O’Neil has won a national competition to design a new livery for a Hellmann Worldwide Logistics UK vehicle with a striking new design incorporating the forwarder’s ‘geese’ logo. Steven O’Neil’s design was chosen out of over 180 and is now displayed on a Hellmann trailer. Uxbridge College received £1,500 of vouchers to be put towards graphic design equipment and software, as part of the competition. Steven himself won a Hewlett Packard laptop, a £100 retail voucher as well as a bumper Hellmann goody bag and a reference on his CV.

Steven O’Neil commented: “The process took a number of weeks from start to finish, a lot of which involved research into Hellmann Worldwide Logistics and its competitors in the market. I found a way of incorporating Hellmann’s iconic geese symbol into a design that represents movement, standing out on the side of its road freight vehicle, and it was amazing to see my design on the trailer.”

Shernette Daly, Graphic Design Lecturer at Uxbridge College, said: It is really exciting to see Steven’s design appearing on a Hellmann Worldwide Logistics’ lorry. With so many educational institutions in the competition, the results are a real triumph for the college, particularly as two other students, Calyne Domhani and Keenan Sutherland, were chosen as runners-up. The competition provided an opportunity and experience for the students to create a professional piece to a live brief. Steven’s is a striking design which will stand out from its competitors and I will definitely be keeping my eyes open on the motorway.”

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