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Kerry stitches up luxury fashion deal

[ November 16, 2023   //   ]

Kerry Logistics Network is providing the Farfetch luxury fashion platform with full supply chain management for ocean and airfreight imports from Asia to Europe, including Farfetch’s Reebok – New Guards Group partnership launched in May.

Farfetch helps customers from over 190 countries purchase products from over 1,400 luxury boutiques and brands from around the world.

Kerry Logistics is expanding its fashion e-commerce fulfilment operations, having implemented KOOLBee sorting robots in Hong Kong, Tianjin, and Dongguan.

Strategic sales director, Kerry Logistics UK, Emma Rowlands (pictured fifth from the right with the Farfetch team in Porto) said: “Our strong Asian network and expertise in the fashion and lifestyle sector were integral in developing a new supply chain model for the Reebok partnership.

“We are delighted to be awarded the contract and are looking forward to providing local expertise, as well as supporting the business on a global scale.”

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