Feature, Freight News, Logistics

Pall-Ex founder takes to the water

[ April 9, 2014   //   Chris ]

Olympic canoe slalom hopefuls Matthew Lister and Rhys Davies have won sponsorship from Pall-Ex after owner discovered that they had named their former boat ‘Hilary’. The logo of the UK and international pallet delivery network will fbe splashed across a new black carbon boat during a hectic 12-months as they prepare forTeam GB qualification.
Matthew Lister explains: “Sourcing sponsorship hasn’t always been easy as our sport doesn’t necessarily have as big a profile as some of the more mainstream events…if we don’t secure sponsors, we have to find the money for our kit and boat ourselves, which can be really expensive.
He said he had always been a huge fan of Pall-Ex founder Hilary Devey, who has forged a career in the media with regular apperances on the Dragon’s Den TV programme. “Her success and no-nonsense approach was the inspiration for naming our boat after her. When we found out she was interested in sponsoring us, we couldn’t believe our luck. Being able to buy a top-of-the-range boat is a massive bonus for us and will be invaluable in terms of our training. We’ve already christened this one ‘The Hilary D’.”