Archives



Feature, Freight News, Logistics, Road


Priority Freight sponsors mountain woman

[ June 9, 2023   //   ]

Critical logistics firm Priority Freight is supporting Sophie Lavaud’s final ascent in her challenge to summit the 14 highest mountains on earth. Having dealt with 13 peaks in short order, including Annapurna (2019), Kangchenjunga (2019), Gasherbrum I (2019), Dhaulagiri (2021) and Lhotse (2022), Shishapangma (2023) and Everest (of course) her remaining challenge is the 8,126-metre summit of Nanga Parbat in Pakistan.

She would be one of only a few mountaineers who have achieved the feat and the first woman ever.

Sophie Lavaud and her team have already started the two-day hike to base camp. One of the many challenges they have faced is having a bag of technical equipment stuck in customs.

“She’ll know to come to Priority Freight next time,” said group managing director, Neal Williams.

Tags: