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Rock-it gains stronger foothold in Latin America

[ June 1, 2022   //   ]

Global Critical Logistics (GCL) – owner of the Rock-it Global entertainment logistics brand – has acquired Madrid, Spain-based forwarder Asesores de Flete (ADF), itself a provider of services to the sector. ADF will be integrated under GCL’s Rock-it Global brand.

GCL said it would solidify Rock-it Global’s existing presence in Latin America and the Spanish-speaking world.

ADF will continue to be led by founder and managing director Carlos Arauz Sanchez.

Founded in 1987, it has an experienced team of authorized in-house customs experts and specializes in critical, zero-tolerance for failure projects serving customers around the globe.

GCL chief executive officer and president, Paul Martins, said: “Establishing a company-owned presence in Spain not only strengthens our geographic footprint in continental Europe, but also gives us direct access to customers in key end markets within the region,” said

“The acquisition of ADF builds on our strategy of enhancing capabilities to target customers in high growth industries such as live events, music touring, sports, broadcast, and film and television production.”

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