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Time to hit the road and help Gebrüder Weiss clean up

[ March 31, 2025 // Chris Lewis ]

It’s time to get those pedals whirring again: On April 1, the fourth season of GWcycles, the international cycling campaign led by Gebrüder Weiss, gets underway. Cycling for the Seas is the rallying call for enthusiasts worldwide to hit the saddle together – and keep pounding the roads until 31 October.

For every 100,000 kilometers cycled collectively, new cooperation partner CleanHub will remove a ton of plastic waste from rivers and coastal regions of South-East Asia.

GWcycles welcomes riders of all kinds – from recreational cruisers to long-distance professionals. In addition to the positive feeling of doing something useful, there are also enticing prizes to be won. The 300 most active participants by the end of the campaign will be entered into a raffle to win a high-quality gravel bike, and the rider topping the rankings will get their hands on an exclusive Gebrüder Weiss winner’s jersey.

Tags: Gebrüder Weiss