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Tunnel operator enters the ‘No-space’ Age

[ May 12, 2023   //   ]

Eurotunnel Le Shuttle Freight has rebranded itself as LeShuttle Freight.

Yes, that’s right: there is no longer a space between ‘Le’ and ‘Shuttle’ in the new-style designation.

Apparently, this will allow parent company Getlink “to deliver, the safest, fastest and most reliable and carbon environmental-friendly service to cross the Channel. The distinctive new identity embodies the simplicity, ease, and efficiency with which Le Shuttle operates, taking the driver and goods from A to B and paving the way for a period of exciting modernisation for LeShuttle Freight.”

This does beg the question: If taking out a space from the name delivers all those benefits, why didn’t they do it years ago?

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