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UK is target market for CH Robinson

[ June 22, 2020   //   ]

US-headquartered global logistics and forwarding company CH Robinson is targeting the UK for growth in the wake of the coronavirus saying it has seen strong uptake in the last six months.

UK general manager Nick Ghia said that increasing UK market share was integral to its future growth strategy.

He added: “The coronavirus has been a lesson to supply chains across the world and the UK is no exception. The need for greater resilience, visibility and efficiencies in the face of adversity has put digitised supply at the centre of business planning. Through our artificial intelligence driven technology platform, we have experienced significant interest and engagement so far this year and therefore we believe we are well placed to win market share, including the UK in new normal world post COVID-19.”

CH Robinson moves the most truckload freight in the world, manages £16bn of freight annually, has 119,000 customers and deals with 79,000 road, shipping, air and rail freight providers. It has 49 offices in Europe, including four operations in the UK where its focus is on fast-moving consumer goods, household goods, the steel and paper industries.

Ghia explained: “Big data and digital technologies, including artificial intelligence, machine learning and predictive analytics, are critical success factors and these technologies will now differentiate UK based manufacturers, retailers and suppliers in terms of their overall competitiveness, whether that be through reducing costs, enhancing the customer experience, increasing visibility in demands and capital, and opening up new commercial opportunities. We want British-based businesses to be major beneficiaries of the technology revolution that will accelerate logistics transformation over coming years.

CH Robinson’s cloud-based platform, Navisphere generates strategic data to shape decision making and provides global visibility and tracking across all types of transportation. It has been developed for full integration with customers’ own systems and can pull in data from carriers, customers and other external sources, such as weather forecasts and traffic reports, to provide business intelligence and information on a scale never seen before, says the company.

Recent introductions include a benchmark tool that enables customers to reduce costs by altering lead times, volumes and improve dwell times/on time performance. Current development is focused on providing insights into carbon footprint.

Ghia concludes: “We’re already doing things that were unimaginable a few years ago by harnessing technology and datasets. For example, through integrating the internet of things with Navisphere, companies can do more than just monitor the real time location of their products. They can receive proactive alerts about external factors that can disrupt their supply chains and generate prescriptive and predictive analytics. This takes customer experience to a whole new level and drastically reduces costs in the ever-changing supply chain landscape.”

 

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